Apple

Read the latest advice, feature articles and news on Apple, especially for the business leader.

Customer satisfaction survey: Samsung and Apple trail smartphone competitors in the UK and US

No longer a brand apart: Apple’s share price slump

Investors are hoping for a turnaround in Apple's share price, with a four-month slide costing the company nearly $200 billion in value.

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Apple

Pricing Propheteer: Debunking a market research myth

When it comes to customers, what they say they will do (in market research), and what they actually do, are two different things.

Small but mighty: Why Taiwan matters to Australia

From an economic point of view, Taiwan and Australia are much closer than many would expect.

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Taiwan

Why Apple made the right call on Apple Maps

In replacing Google Maps with its own mapping software, Apple has attracted stinging criticism. Is it fair?

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Apple

Spot the difference: Brand power and the rise of the copycats

The high-profile litigation between Apple and Samsung is just one of many intellectual property disputes that have evolved from similarities in product appearance.

Murdochs slip down media power list

Since its inception, Rupert Murdoch has never been out of The Guardian's media power top 10. But this year the 81-year-old tycoon has been relegated to #11.

Do we need a “kill” switch on high-frequency trading?

The immense divide between the 20-year timeframe of fund managers to provide retirement benefits to the public, and the frantic high-velocity trading in which micro-seconds are critical, demands further investigation.

A bias against 'quirky'? Why creative people can lose out at work

A study has found that in most cases, being creative seems to put people at a disadvantage for climbing the corporate ladder. Why?

Are retailers dead? Time for managers to step up

Managers need to stop blaming online competitors and the slow economy, and take more responsibility for declining sales.

Sorry, Apple: Samsung is winning the 4G war

Commentators on the current Apple vs Samsung debate need to look beyond the surface of the dispute, an academic argues.

Patent truth for Apple: Innovate to stay on top

What happens when the patent system becomes a competitive weapon rather than a means of fostering innovation?

Three lessons from Apple, the most valuable public company of all time

A focus on user experience, minimalism and an obsession with detail have all helped Apple become the most valuable company ever.

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Apple

Pricing Propheteer: The Warren Buffet school of pricing

No matter how many 'likes' your company has on Facebook, banks only accept deposits of cash. It's time for smarter, value-based pricing strategies.

Apple v Samsung trial – the five big secrets revealed when executives took the stand

Inside the Apple hiring process: “You are going to have to give up nights and weekends probably for a couple of years.

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Apple Samsung

Is Apple's share price iRational?

Apple’s share price has risen by 83% in the past year, and by almost 50% so far in 2012. Apple is now easily the largest company in the world by market capitalisation, at some $565 billion.

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Apple shares

Apple rumoured to be discussing Twitter investment

The internet has been buzzing with news that Apple may be considering a strategic investment in micro-blogging company Twitter.

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Apple Twitter

The nine most surprising leadership comebacks

There are plenty of second acts in corporate life, as Donald Trump, Solomon Lew, Steve Jobs and pals demonstrate.

David Jones and Apple introduce new sales systems – and they couldn't be more different

Apple and David Jones both introduced new payment methods over the weekend – one based on the concept of providing more personalised assistance, and the other shunning it altogether.

Growing competition takes $15 million chomp out of Apple reseller Next Byte

Vita Group will take an impairment charge against its reseller chain Next Byte to the tune of $15 million.
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