Read the latest advice, feature articles and news on Facebook, especially for the business leader.
Many leaders continue to think about social media as a channel, specifically for communications or sales. But its reach is far greater.
Content marketing might be one of the hot buzz phrases in business circles at the moment but the notion itself – that companies create relevant and interesting content that informs or empowers or entertains their customers – is not new.
The general public is clamouring for companies to enact good, fair business practices – and most of that pressure is coming from social media.
Many smart companies are using social media to generate business outcomes. But who owns these accounts when a person moves on?
Introducing a horizontal management structure is all very well, but how can the company ensure the continued relevance of products in the face of competition from Google, Facebook and Amazon?
There’s economic spin and then there’s economic spin, Chinese style. Crikey compares the digesting and reporting of economic news in Australia and China.
In the first of two articles, Professor Robert Cialdini looks at the positive side of persuasion and how managers could use those principles to run their organisations more effectively.
Once dismissed as ‘Facebook for suits’, today the site is an increasingly relevant social network for business people who want to enhance their online presence.
If Australia is to remain competitive and productive in a hyper-connected age, social media demands leadership strategy at the highest level.
Think smart and strategic: why it’s essential you use new media technologies and online publishing platforms to keep your business fresh and relevant.
Suppose you want to design the best company in the world to work for. What would it be like?
Australian breakfast spread brand AussieMite is the latest brand to make a social media blunder when consumers united against its latest advertising campaign.
The comparison site has dominated the Australian market and is a tasty prospect for stock market players. But don’t believe all of the hype you’re reading in the nation’s financial daily.
Brisbane company Celiac Supplies charges customers $5 to browse.
For years, the rich and their money have flocked to Zurich. But not anymore.
Facebook chief operating officer Sheryl Sandberg discusses the challenges leading women face when finding mentors and media portrayals of gender roles in part two of this interview with Adi Ignatius.
Since becoming the chief operating officer of Facebook in 2008, Sheryl Sandberg has become an advocate for women aspiring to leadership positions in business.
Two years after supermarkets introduced $1 per litre milk, they are losing the PR battle with dairy farmers. Woolworths is considering a new tactic.