Read the latest advice, feature articles and news on LinkedIn, especially for the business leader.
Many smart companies are using social media to generate business outcomes. But who owns these accounts when a person moves on?
It’s been called the ‘quiet giant’ of the social web, but before you rush to join this online network you need to make sure the content you upload is interesting and relevant. Here’s how to take your followers on a visual journey.
In the first of two articles, Professor Robert Cialdini looks at the positive side of persuasion and how managers could use those principles to run their organisations more effectively.
Once dismissed as ‘Facebook for suits’, today the site is an increasingly relevant social network for business people who want to enhance their online presence.
The future success of your business relies on its ability to seek out professionals who can fill shortcomings in your skillset. So do you have a system in place to find them?
If Australia is to remain competitive and productive in a hyper-connected age, social media demands leadership strategy at the highest level.
A new study by the American business magazine, Forbes, reveals insights into the qualities of a promising CEO under 35.
LinkedIn is rolling out new-look company pages, allowing leading companies to better use the website as a marketing tool.
Data scientists, who understand how to fish out answers to important business questions from today’s tsunami of unstructured information, are becoming increasingly sought-after.
How much more profitable would your business be if you had free access to 100 times more data about your customers?
Investors, it would seem, are giving a collective thumbs' down to social networks. But is it a case of throwing away the baby with the bathwater?
The stronger your LinkedIn network is, the more potential for you to reach the right people, increase your profile to your target markets and make business contacts that could be useful down the track.
Social media is networking on steriods, which is why leaders must find the time to do it.
With LinkedIn recommendations, it is quality over quantity. You only need meaningful, genuine recommendations on your profile.
Web-based productivity tools can sometimes go unnoticed as they are not easily found on marketplaces such as iTunes.
Recent rulings by the Advertising Standards Board have wider implications for social media in leading companies.
One of the most obvious flaws with LinkedIn is that it seems to lack a system to monitor the accuracy of users' data.
Why the resume isn’t dead, and how it’s changing.
The rise of social media has levelled the playing field and made branding not only more personal, but a key to achieving our objectives.
There is trouble in cyberspace delivering the bucks, but online businesses can thrive in the future if they look beyond banner ads for revenue.