Read the latest advice, feature articles and news on MySpace, especially for the business leader.
Too many executives are setting strategy that is outdated, or irrelevant to their industries.
If your product name is too long-winded or mind-baffling, you can wave goodbye to sales. Which companies do it best?
Gamification is big business. In Sweden, gaming mechanics have been used effectively to lower speeding, while 7-Eleven is cashing in on Farmville, one of Facebook's most popular offerings.