Salesand marketing
Read the latest advice, feature articles and news on sales and marketing in Australian business for business leaders, CEOs and leading companies.
Sink or swim, web business iSelect prepares to float
The comparison site has dominated the Australian market and is a tasty prospect for stockmarket players. But don’t believe all of the hype you’re reading in the nation’s financial daily.
Nutella-maker Ferrero sends cease-and-desist letter to ‘World Nutella Day’ founder
21 May 2013
Social media expert says clamping down on users posting about your product is “missing the point” of branding.
Big Money: Is the internet destroying the middle class?
17 May 2013
High-volume, low-margin online businesses employ only the most skilled technicians and the cheapest grunt labour, so what does that spell for our comfortable, middle-class aspirations?
Companies must embrace new marketing reality
15 May 2013
Forward-thinking executives should take full advantage of social media and online publishing tools to reinvent the way they communicate with the marketplace and customers.
Zara v H&M: Which will win the battle for Australian fast-fashion?
08 May 2013
Cutting-edge retailers Zara and H&M both do fast-fashion, but very, very differently.
Pricing Propheteer: Should you tell customers the cost of running your business?
07 May 2013
Reach your customers by talking about value, not cost.
How you can benefit from a rival’s new product
07 May 2013
Instead of tackling competition by going on the defensive, treat rivalry as an opportunity to exert pricing power.
What companies can learn from ‘micro mavens’
30 April 2013
By leveraging social media and content marketing, creative entrepreneurs are paving the way for today’s innovative big businesses.
Pricing Propheteer: Pay-to-browse will succeed… one day
23 April 2013
Brisbane company Celiac Supplies charges customers $5 to browse.
Nine email marketing tricks that earn eBags $14 a head on email subscribers
18 April 2013
American luggage retailer eBags has crafted an email marketing program that delivers both subscribers and sales in spectacular style.
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