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Read the latest advice, feature articles and news on sales and marketing in Australian business for business leaders, CEOs and leading companies.
The comparison site has dominated the Australian market and is a tasty prospect for stockmarket players. But don’t believe all of the hype you’re reading in the nation’s financial daily.
21 May 2013
Social media expert says clamping down on users posting about your product is “missing the point” of branding.
17 May 2013
High-volume, low-margin online businesses employ only the most skilled technicians and the cheapest grunt labour, so what does that spell for our comfortable, middle-class aspirations?
15 May 2013
Forward-thinking executives should take full advantage of social media and online publishing tools to reinvent the way they communicate with the marketplace and customers.
08 May 2013
Cutting-edge retailers Zara and H&M both do fast-fashion, but very, very differently.
07 May 2013
Reach your customers by talking about value, not cost.
07 May 2013
Instead of tackling competition by going on the defensive, treat rivalry as an opportunity to exert pricing power.
30 April 2013
By leveraging social media and content marketing, creative entrepreneurs are paving the way for today’s innovative big businesses.
23 April 2013
Brisbane company Celiac Supplies charges customers $5 to browse.
18 April 2013
American luggage retailer eBags has crafted an email marketing program that delivers both subscribers and sales in spectacular style.