Salesand marketing
Read the latest advice, feature articles and news on sales and marketing in Australian business for business leaders, CEOs and leading companies.
An inexact science: Measuring return on investment in social media
One of the better ways of getting to the bottom of return on investment on social media is to look critically at examples of where others have experimented and succeeded.
Sports stars spruiking controversial industries: Will it work?
11 February 2013
Rugby league star Darren Lockyer’s conversion from being worried about coal seam gas extraction, to becoming the public face of a slick new gas advertising campaign could leave a longer-lasting legacy than his on-field exploits.
Why selling a winner comes with huge risks
06 February 2013
When it comes to selling, if you can show a clear customer benefit the rest is easy, right? Not necessarily.
The most expensive ads on television: The spots that made waves at Super Bowl 2013
04 February 2013
At $4 million per 30 seconds, these advertisers are milking the Super Bowl for all it’s worth.
Putting your best pitch forward in a society of salespeople
04 February 2013
Today, a customer can plausibly know more about a product than the salesperson. Even President Obama knows the time has come to ditch the elevator pitch.
Why loyalty cards are Woolworths’ secret weapon in supermarket wars
01 February 2013
Loyalty programs can cost a fortune to implement. But done properly, they’re worth it in the long run.
The Pricing Prophet: Are other industries doing it better?
31 January 2013
There are some compelling reasons for taking the pricing model from one industry and applying it to another. Why reinvent the wheel if someone has already done so?
Where to draw the line on misleading advertising?
23 January 2013
Consumers should not be expected to add up the components or search small print for a final price.
Vodafone’s pricing backflip: Why do leaders change their minds?
21 January 2013
Vodafone surveyed 10,000 customers about its plan to change its data pricing, got the nod, and then backed down after pressure from consumer groups.
If a 200-year-old flour company can nail social media, why can't your brand?
18 January 2013
If you think your company has nothing interesting to say, be inspired by a flour manufacturer whose YouTube videos have had 700,000 views.
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