Power Play: Do or do not – there is no ‘try’

14 December 2012 Rose Herceg

This piece of wisdom might come from Yoda but it’s on the money. Power Players make solid choices. In or out: no straddling the fence in order to avoid taking a side.

It’s OK to say no if you’re not sure about doing something. Power Players do this all the time. But once they make a decision, they’re all in. There’s no “trying”. This means that once they’re in, they have to do it.

“Trying” is simply another way of saying no. If Power Players make a commitment to something it’s because they know they can remove “try” from the equation.

This uncovers the real point: Power Players don’t say “do” unless they know it can actually be done.

Which means they’ve already played the tape through to the end and they’ve come up with a plan to make it real. Come to think of it, there are a lot of things Yoda says which are great. Maybe it warrants a late-night screening of Star Wars?

Rose Herceg

Entrepreneur, strategist and author Rose Herceg co-founded Pophouse, specialising in social forecasting, market research and business strategy in 1998 before selling it to STW in 2006. Until recently Rose was strategy director of the STW Group, working across 70 companies on strategy, social forecasting, trends analysis and innovation. She is currently developing several online start-ups in media and media content.


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