Power Play: If a six-year-old doesn’t get it…

13 November 2012 Rose Herceg

If a six-year-old doesn’t get it, no one else will either. If you’ve got a six-year-old handy, try out your thinking on them. If they don’t get it, then maybe you should start again.

Power Players road test their ideas on people who have no background in what they’re working on. They don’t cut corners on this one. It’s cheating when you share your ideas with people who are already in the inner circle.

Go way, way outside the circle and turn to fresh eyes and a fresh head. The six-year-old example might be a little extreme and literal but you know what I mean.

The best Power Players I know do in fact use kids as a sounding board. Probably because kids have no filter when they think something is a dumb idea. They also ask questions when they don’t understand something and they pick up on the obvious mistakes most of us forget because we’ve been living with it for too long.

If a six-year-old doesn’t get it maybe a 60-year-old won’t, either…

Rose Herceg

Entrepreneur, strategist and author Rose Herceg co-founded Pophouse, specialising in social forecasting, market research and business strategy in 1998 before selling it to STW in 2006. Until recently Rose was strategy director of the STW Group, working across 70 companies on strategy, social forecasting, trends analysis and innovation. She is currently developing several online start-ups in media and media content.


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