Power Play: Love the old-fashioned

31 July 2012 Rose Herceg

The respect Power Players reserve for old-fashioned stuff that works or is charming. Words like ‘cockamamie’ or ‘hootenanny’, which should be revived simply because they sound great. Or a word like ‘discombobulated’, because it sounds exactly like it feels.

Old-fashioned manners like saying ‘sir’ or ‘ma’am’ or ‘miss’ to the appropriate people need to be brought back into the day-to-day lexicon. Why not? These words are charm personified.

Power Players have a terrific sense of history. They love to pay homage to the old-fashioned. There’s something really classy about it, too.

Learn about the old-fashioned. Get to love the old-fashioned. It will charm people’s socks off. Drop the occasional old-fashioned word or demonstrate those old-fashioned manners and you’ll be amazed at the reaction.

Power Players know exactly where and exactly when to use this old-fashioned charm. Listen to your instincts and you will too.

Rose Herceg

Entrepreneur, strategist and author Rose Herceg co-founded Pophouse, specialising in social forecasting, market research and business strategy in 1998 before selling it to STW in 2006. Until recently Rose was strategy director of the STW Group, working across 70 companies on strategy, social forecasting, trends analysis and innovation. She is currently developing several online start-ups in media and media content.


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