Power Play: Money is power at its most liquid

06 December 2012 Rose Herceg

My dad always used to say: money isn’t everything but try living without it.

This is why Power Players always keep a little of the green stashed away. A wad of cash can grease the wheels in ways talk sometimes can’t.

And for all the talk of a cashless economy, it’s handy to have some lying around.

I was recently part of a group who went out for a few drinks with our international clients. The clients had heard of some new club they wanted to check out and none of us is a fan of the 3am dance club brigade.

Nevertheless, the Power Player in charge of this little shindig took us to the club and greased the palm of the barrel-chested bouncers so that we could avoid the 45-minute wait in line.

Money sometimes really is power and it talks. Do what Power Players do and keep a few crisp 20s, 50s and a 100 in your hip pocket. It will come in handy.

Rose Herceg

Entrepreneur, strategist and author Rose Herceg co-founded Pophouse, specialising in social forecasting, market research and business strategy in 1998 before selling it to STW in 2006. Until recently Rose was strategy director of the STW Group, working across 70 companies on strategy, social forecasting, trends analysis and innovation. She is currently developing several online start-ups in media and media content.


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