Five things your staff want to hear from you

14 December 2012 Kath Walters

Leaders and managers have come under sustained criticism recently, as reports amass showing that they are too focused on technical skills, under-educated in management theory and practice (compared to their counterparts around the world) and poor communicators.

Great!

At LeadingCompany, we strive to provide a practical approach to the challenges of management and so were delighted to see a recent survey of 3800 leaders, managers and employees revealing exactly what it is that staff want to hear from their leaders and how they want to have these messages communicated.

The survey is conducted by the training organisation, Leadership Management Australasia. It’s a “rolling survey” and results in a report three times a year.

The survey participants include 261 senior managers or business leaders, 443 middle managers or supervisors, and 3,127 non-managerial employees (more demographic details below).

Here’s are five things that your employees want to hear you say (and the full list of characteristics of a good manager):

1. Tell me clearly where our company is going, our goals and vision.

The survey notes that employees were feeling more optimistic about growth six months ago, but redundancies, falling production schedules and reduced overtime have changed their view.

LMA chairman, Grant Sexton, says: “Employees today are like customers have always been: they only go where they want to go, and they stay where they are appreciated. If we are not creating the right environment at work, they will slack off or go somewhere else.”

There is a potential for leaders and managers to create a sense of unity and common purpose, the report found, by garnering employee support for the recovery plan.

Leaders need to communicate regularly about the organisation’s future in a reassuring way. “What the manager needs to communicate is, hey, you are doing a great job and your job is secure, we have a great future in mind for you.”

If the uncertainty makes that difficult, leaders can provide clear future points when more details will be shared. “Employees will value the honesty that comes with knowing as much as they can about their future – they are after all people first, employees second,” the report says.

Sexton says explain the problems, and the short-term and long-term response and then ask,

“What part do you want to play and how can we support you?”

2. Give me honest feedback on how I am performing

Failing to pick up on poor performance is one of the big criticisms of Australian managers.

 

Sexton says this is because it conveys a message to the underperforming employee that they are not important. “Think back to kids,” he says. “When kids are naughty and their parents don’t respond, they think they are not loved. Feedback makes people feel appreciated.

“Staff wan’t to know, did I do that well or what do I need to fix, but are unlikely to ask. Leaders must take the lead. “If someone does a bad job, you need to say, look Bill, I am not happy with that, so let’s talk it through and let’s see what we need to change to do it better next time,” says Sexton.

3. Listen to me, and show that you respect my input into decisions

Input is both a formal and informal process, says Sexton. “Real ideas about improving processes or reducing waste can only come from the people on the front line, doing it,” he says. The process of coming up with innovations is ongoing.

“If the ideas are adopted, then there is pat on the back,” he says. “If not, you say, Charlie thanks for that, we are not in a position to adopt that idea now, but we really appreciate your input. Otherwise, the ideas just dry up.”

If the company needs to make a major change, the whole team should be approached for input. Leaders need to explain that they want to make a change, and why, and then open up as to how best we can achieve these outcomes. “If they are participating, they are part of the solution and we are all in this together. If you say, we made a decision and you will comply, it creates a situation of adversity and conflict.”

During the GFC, many companies found that staff preferred to drop hours across the board than see some people lose their jobs entirely.

Leaders can offer alternatives that enable the workforce to decide their future, consider new models of work, new approaches to common or familiar issues and invite the thoughts and inputs of all to build a future that helps everyone, the report suggests.

4. Treat me in a fair and even-handed way, and make reasonable demands

The survey notes a substantial shift in what makes an employer of choice – from altruistic and principled considerations of prospective employers to one of high personal interest and self-gratification. “Individuals are now shopping for their workplace on very personal grounds and have a strong focus on ensuring they look after themselves when it comes to work,” the survey reports.

“Employees today are savvy and worldly,” says Sexton. “If they have a boss that gets the best out of people, who has no favourites, so anyone who does well gets same recognition, not one gets the shit jobs all the time, then if the managers says guys we are 20 behind on this shift and I need you to hike it up for the next two hours to make our targets, the staff are going to think, that’s fair enough.”

Unfair criticism kills innovation, says Sexton. “One of the things we found is that if I am out there and you are asking me to be innovative, responsible, doing new stuff, then I make a decision and take action and it doesn’t work, I need to feel you are going to support and help me find a better way, rather than jump all over it and sacrifice me.

“It’s like when you have teenage kids, and they try something out. If it does work, you say next time try this, or have another go. You don’t say: you are a loser!”

5. Trust me with challenging work, and coach and develop me.

There are two parts to career development: one is about a person’s title and the other is about training.

The survey found 84% of all participants would prefer to develop their careers with their current employers, but 60% believed this was possible. Says Sexton: “They don’t think it is possible because they never talk about it. People see career development, that means I could be looking for a payrise, I increase my value to this organisation or to the next one.”

Managers tend to fear developing talented staff, he says, worried that they will leave, show up the manager, or ask for a payrise. Sexton has little truck with this attitude and says that it is a major factor that is holding back productivity.

 

“None of those three issues have a place in leadership thinking,” he says. “There is an old saying that only a manager who makes themselves unnecessary is indispensable.”

 

LMA’s Top 5 characteristics of a good manager

(Employee view)

2012

Rank

% with this characteristic in their Top 5 Characteristics of a Good Manager

2012

2011

Rank

Clearly communicates where we are going

1

54

=2

Gives honest feedback on how I am going

2

44

5

Listens to / respects my input into decisions

3

39

4

Is fair and even-handed/makes reasonable demands

4

38

6

Trusts me with challenging work

5

35

10

Gives me the ‘space’ to do my work, but supports me

6

32

=2

Is trustworthy and open in approach

7

31

1

Has a sense of humour

8

24

14

Coaches and develops me

9

23

9

Recognises me for extra effort/results

=10

21

=7

Provides guidance on how to meet expectations

=10

21

15

Supports me in the decisions I make

=10

21

11

Provides the resources I need to do my job

=13

18

=7

Involves me in determining my performance

=13

18

=19

Helps me with my career development

15

17

13

Takes responsibility for their actions

16

15

12

Sets a good example of work/life balance

=17

10

16

Respects what is personally important to me

=17

10

17

Takes my talents into account when assigning work

19

8

=19

Sees their own job as different but not more important

=20

7

18

Openly helps me resolve workplace conflicts

=20

7

21

Helps me prioritise my work

22

5

22

Source: Leadership Management Australasia 2012

Survey details

Total participants: 3831

Organisation type

Government/quasi (18%), Public company (24%), Private company (47%), Franchise (3%), Not for profit (5%), Other (3%)

Location

Metropolitan Australia (65%), Regional Australia (25%), New Zealand (10%)

Gender

Leaders – Male – 71% / Female – 29%

Managers – Male – 65% / Female – 35%

Non-managerial Employees – Male – 66% / Female – 34%

Age

Leaders – U/35 years – 10%, 35-44 years – 26%, 45-54 years – 35%, 55+ years – 29%

Managers – U/35 years – 21%, 35-44 years – 30%, 45-54 years – 34%, 55+ years – 15%

Non-managerial Employees – U/35 years – 36%, 35-44 years – 31%, 45-54 years – 24%, 55+ years – 9%

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Kath Walters

Kath Walters is the editor of LeadingCompany and an award-winning journalist of 15 years’ experience. Kath was previously a senior writer and editor at BRW magazine covering management, strategy, finance, entrepreneurship and venture capital across all industry sectors. In 2006, Kath won the Citibank Award for Excellence in Journalism (General Business). Follow her on Twitter @KathWalters


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