- Managing Me
- Big Ideas
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Eric Knight, an economist and consultant at the Boston Consulting Group, speaks in broad strokes.
Addressing an audience at the Creative Innovation Conference in Melbourne yesterday, he began by saying Francis Fukuyama was wrong.
In 1992, the lauded Japanese-American political scientist and then neo-con (he’s since changed his world view) said with the collapse of the Soviet Union and the blossoming of democracy in Latin America, the battle of ideas that had characterised the march of history was over. Fukuyama’s provocatively titled thesis, The End of History, said in free liberal capitalism, we had found the answers. It was only a matter of time until our values were embraced across the world.
Knight says in the years since Fukuyama published his thesis, the exact opposite has happened.
“We’re witnessing not the end of history, but the end of certainty,” he says. “The key to success have changed.”
Knight is the author of Reframe: How to solve the world’s trickiest problems. In the book, released earlier this year, he posits that in today’s complex, rapidly changing world, finding solutions is more than ever about having the right process, rather than a visionary’s flash of brilliance.
It's like evolutionary biology, says Knight. “Trial and error, adaptation and error. The errors are the key to success,” he says.
“That’s very counterintuitive. We assume progress is linear.
“We don’t make errors lightly. Leaders are meant to have the answers. It’d be a brave one that admits they’re just trying things out to see what works.”
But the problems facing leaders today are “wicked”, Knight says. The past offers little guidance – new ways of approaching problems are required. Trial and error is the only way.
Some leaders are beginning to recognise this, Knight says. He cites a conversation he had a high-ranking general in the United States military.
After the terrorist attack on the New York in September 2001, then US president Bush kept 22 pictures of terrorist enemies on his wall. As they were killed, he’d cross them off.
“That’s a terrorist focus,” Knight says. “It was the wrong focus, and it wasn’t working.”
After a number of years, the US military tried something new, which was focusing on the causes of the terrorism itself. That gave rise to counter-insurgency theory, which has had success in decreasing the prevalence of violent conflict in Afghanistan and Iraq.
“I asked Lieutenant-Colonel John Nagl how they knew counter-insurgency would work. He said they didn’t. But they knew if it didn’t work, they would change tact.”
“He knew the side that learns quickest is the side that wins.”
That leads to the next part of Knight’s thesis – the necessity of reframing problems to see them more clearly. He says in today’s world, those who know a little about everything, who are able to look at things broadly, are the ones who can see new solutions to try.
But we suffer from what psychologists call “functional fixedness”. “We view problems as they are initially framed to us,” Knight says. “We get stuck in the magnifying glass trap.”
To illustrate, Knight presented the room with a picture of a box filled with thumbtacks, and a candle. He asked the audience to think of how they would attach the candle to a wall in such a way that the wax didn’t drip onto the ground.
“Most people try to put the candle at a certain angle,” Knight says. “That’s not the solution. Most five-year-olds easily solve this puzzle. But adults struggle, because they can’t reframe it anymore.”
The solution is to use the box of thumbtacks as a candle holder, using a thumbtack to stick the box to the wall, and then put the candle in the box.
“When people are presented with the items [the box, the candle, and the thumb-tacks] separately, they figure it out.” But with the thumb-tacks presented inside the box, this reporter was left clueless.
Because of this “functional fixedness”, Knight says, we have no hope of solving many of the world’s problems the way we’re trying to now.
He gives the example of climate change. Groups such as Greenpeace try to push the necessity of action to combat climate change through dramatic images of environmental destruction.
“The problem for me with that approach is that if you come to the images with a different initial view on climate change, you can use other images to make the opposite point.” Relying on examples leaves you open to counter-examples. As a “frame”, Knight finds weather events a problematic way to approach the problem of convincing people action on climate change is necessary.
Knight says to solve the problem the issue needs to be approached more broadly. For example, given we leave so many aspects of our lives in the hands of experts, a better “frame” might be of delegation to the expertise of scientists, Knight suggests.
But if that doesn’t work, we should by all means ditch that idea and try something else.