Our major companies are complacent oligopolies, and they’ve got no idea what’s going to hit them, writes Melbourne Business School’s Mark Ritson.

Ritson, a marketing professor who advises many of the world’s biggest brands, says the cozy local conditions have left Australian companies with fat profit margins and inefficient operations. Global companies have noticed this, and many are gearing up to upset the local economic order.

Read Ritson’s provocative piece at B&T.