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If you were wondering what the opposite of Apple secrecy is, look no further than RIM.
In what was clearly a staged PR stunt disguised as a leak, CEO Thorsten Heins and vice-president Andrew Bocking were spotted at a sports event openly using what appeared to be BlackBerry 10 devices.
As in, waving them around and taking pictures while professional-grade cameras and lenses surrounded them. Read more about this kinda lame geurillla marketing effort here.