This BlackBerry handset leak looks awfully staged
If you were wondering what the opposite of Apple secrecy is, look no further than RIM.
In what was clearly a staged PR stunt disguised as a leak, CEO Thorsten Heins and vice-president Andrew Bocking were spotted at a sports event openly using what appeared to be BlackBerry 10 devices.
As in, waving them around and taking pictures while professional-grade cameras and lenses surrounded them. Read more about this kinda lame geurillla marketing effort here.
Kath Walters
Kath Walters is the editor of LeadingCompany and an award-winning journalist of 15 years’ experience. Kath was previously a senior writer and editor at BRW magazine covering management, strategy, finance, entrepreneurship and venture capital across all industry sectors. In 2006, Kath won the Citibank Award for Excellence in Journalism (General Business). Follow her on Twitter @KathWalters
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