The controversial attempt by Jeff Kennett to pole-vault his way onto the board of ASX-listed casino company, Echo Entertainment, demands an immediate response. But it's not the ASX that should be worried: The move is cheap, but legitimate.

Rather it’s the high-profile mental health group Beyondblue that should move to defend its reputation, not to mention its entitlement to more than $10 million a year in government funding.

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