Strategy
Read the latest advice, feature articles and news on business strategy and strategy planning in Australian business for business leaders, CEOs and leading companies.
Revolutionary Thinkers: Michael Porter’s strategy game-changer
Do the most iconic of leadership models stack up in business today? We bring you up to date with modern perspectives on leadership luminaries.
Why your pricing structure needs its own brand
28 February 2013
By branding your pricing with your corporate name, you make it unique. It's something the competition can't match, because you have ownership.
Allens partner Emma Warren: Leadership from a part-time perspective
27 February 2013
All leaders are pressed for time, but working part-time can provide a unique perspective on how to manage the demands.
Brand positioning: More sameness equals less potential
27 February 2013
There is strong case for the idea that brand differentiation is a more powerful strategic consideration than simply brand positioning.
Sugar-coating poor results: Six wily tricks from Virgin CEO John Borghetti's playbook
26 February 2013
So far, the Virgin CEO, John Borghetti, is the first to sell “the carbon tax ate my net profits” story to shareholders. He might not be the last. Here’s how he did it.
Facebook co-founder Eduardo Saverin on investing in Asia
25 February 2013
Mark Zuckerberg's former business partner discusses why he rescinded his US citizenship in favour of living and working in Singapore.
Why the young are still worth marketing to (especially if you’re Channel Ten)
25 February 2013
Young people’s changing technological habits have Channel Ten’s new CEO, Hamish McLellan, rethinking the station’s focus. Is young no longer cool?
What Starbucks did to win Indian customers
25 February 2013
When Starbucks opened its first Indian store in Mumbai recently, local business owners feared they’d lose customers to the iconic US brand. But a strange thing happened.
Sweet little lies: How men and women use deception in negotiations
25 February 2013
Men, in negotiations with other men, appear to operate in a flat decision-landscape. But this pattern changes when a woman joins the negotiation.
Innovation metrics made simple
25 February 2013
Whereas the life expectancy of a company in the 1920s was 65 years, today it is less than 10 and those that fail to innovate fail to survive.
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