Competitiveadvantage
Read the latest advice, feature articles and news on competitive advantage in Australian business for business leaders, CEOs and leading companies.
Sink or swim, web business iSelect prepares to float
The comparison site has dominated the Australian market and is a tasty prospect for stockmarket players. But don’t believe all of the hype you’re reading in the nation’s financial daily.
The dark side of innovation: Michael McQueen on why staying relevant is so difficult
17 May 2013
The leading consultant believes more businesses die of indigestion than starvation.
Companies must embrace new marketing reality
15 May 2013
Forward-thinking executives should take full advantage of social media and online publishing tools to reinvent the way they communicate with the marketplace and customers.
Pricing Propheteer: Should your prices be on your website?
15 May 2013
It may promote brand awareness and give businesses a competitive advantage, but the level of pricing transparency you adopt depends on your customers and your industry.
Out of touch with external trends: a reflection on Ansett
14 May 2013
It was a case of strategic drift when there was a serious need for strategic agility. How the airline's failure highlights the importance of remaining relevant.
Zara v H&M: Which will win the battle for Australian fast-fashion?
08 May 2013
Cutting-edge retailers Zara and H&M both do fast-fashion, but very, very differently.
What’s the deal with Groupon's fortunes?
12 March 2013
The firing of Groupon CEO Andrew Mason earlier this month set off a new round of speculation about the daily-deal company’s prospects.
‘Scroogled’: Will it hurt both Microsoft and Google?
11 March 2013
Is Microsoft only damaging itself its negative campaign aimed at questioning Google's handling of consumer privacy?
Treasury Wines takes a risk: Three lessons on differentiating your product
01 March 2013
For most companies, 'innovation' means following, fast. This isn't the thinking at Treasury Wines.
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