Personal branding

Read the latest advice, feature articles and news on Personal branding, especially for the business leader

Gillard's smackdown speech: Personal branding at its best?

What the overwhelming public reaction to Prime Minister Julia Gillard's blistering parliamentary attack on the Opposition leader means for her personal brand.

How to build your brand with LinkedIn endorsements

LinkedIn has introduced a ‘one-click’ endorsement feature aimed at simplifying the recommendation process.

Personal branding – it’s not just for celebrities

The rise of social media has levelled the playing field and made branding not only more personal, but a key to achieving our objectives.

You Inc: How to shape your personal brand

About one in three Australian CEOs rate their personal brand as average or worse than average. How does yours fare?
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