Read the latest advice, feature articles and news on Personal branding, especially for the business leader
Who are you? What is your brand saying to the rest of the world? This video blog can help develop your personal brand.
Once dismissed as ‘Facebook for suits’, today the site is an increasingly relevant social network for business people who want to enhance their online presence.
What the overwhelming public reaction to Prime Minister Julia Gillard's blistering parliamentary attack on the Opposition leader means for her personal brand.
LinkedIn has introduced a ‘one-click’ endorsement feature aimed at simplifying the recommendation process.
Take charge of your reputation by positioning yourself as a thought leader and expert.
Political leaders serve as the face of their brands, and for business owners there are lessons to be gained about being the key representative of a company.
At first glance, it’s hard to tell the difference between a transformational leader and a charismatic one. But there are important distinctions to be made. So buyer beware.
The rise of social media has levelled the playing field and made branding not only more personal, but a key to achieving our objectives.
How you present yourself online is crucial, so here are some strategies that will ensure your personal – and your brand’s – reputation flourishes in the digital world.
Do you want to branch out in a new direction? Do you need to transform your identity, or change the way people think of you? If so, it might be time to rebrand yourself.