Personal branding
Read the latest advice, feature articles and news on Personal branding, especially for the business leader
Gabrielle Dolan
15 October 2012
What the overwhelming public reaction to Prime Minister Julia Gillard's blistering parliamentary attack on the Opposition leader means for her personal brand.
Catriona Pollard
23 October 2012
LinkedIn has introduced a ‘one-click’ endorsement feature aimed at simplifying the recommendation process.
Brian Gardner
30 July 2012
The rise of social media has levelled the playing field and made branding not only more personal, but a key to achieving our objectives.
Leon Gettler
09 July 2012
About one in three Australian CEOs rate their personal brand as average or worse than average. How does yours fare?