Read the latest advice, feature articles and news on Personal branding, especially for the business leader
What the overwhelming public reaction to Prime Minister Julia Gillard's blistering parliamentary attack on the Opposition leader means for her personal brand.
LinkedIn has introduced a ‘one-click’ endorsement feature aimed at simplifying the recommendation process.
The rise of social media has levelled the playing field and made branding not only more personal, but a key to achieving our objectives.
About one in three Australian CEOs rate their personal brand as average or worse than average. How does yours fare?