Profit mapping
Read the latest advice, feature articles and news on Profit mapping, especially for the business leader
Jonathan Byrnes
12 March 2012
Profit mapping yields an extremely powerful view of the company as it really is today – where it is working, where it is not, and why.
Jonathan Byrnes
19 March 2012
How valuable is it for businesses to stock products that don't make money?
Jonathan Byrnes
11 March 2012
If you select five accounts at random, and select five products at random in each of those accounts, would you know (or could you find out quickly) the profitability of each product in each account? In virtually all companies, the answer would be no.