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Profit mapping yields an extremely powerful view of the company as it really is today – where it is working, where it is not, and why.
How valuable is it for businesses to stock products that don't make money?
If you select five accounts at random, and select five products at random in each of those accounts, would you know (or could you find out quickly) the profitability of each product in each account? In virtually all companies, the answer would be no.